Andra CEO and co-founder Rali Perduhova joined Nate Geraci on the Crypto Prime podcast to talk through the platform we launched this month and the thinking behind it. The conversation runs about 28 minutes and is a clear primer for anyone trying to understand what tokenizing an ETF actually involves, and what it is for.

Most discussions of ETF tokenization focus on efficiency: faster settlement, lower operational cost, fewer reconciliation breaks. Those gains are real, but they are not the bigger vision. The larger opportunity is distribution. Tokenized ETF shares can reach investors and markets that today's fund plumbing does not, while the fund itself stays exactly what it is: a regulated, exchange-traded product with an official shareholder record.

What the conversation covers

Tokenized representations of existing funds. How the Andra platform lets issuers bring ETF shares on-chain as tokenized representations of funds that already exist, instead of launching new products.
Working alongside existing infrastructure. Why we built on the Canton Network, and how the platform supports on-chain settlement, transfers and distribution while the fund's transfer agent, custodian and service providers stay in place.
The role of the transfer agent. How our SEC-registered transfer-agent subsidiary keeps on-chain activity in sync with the official record.
Global distribution. Why reaching new investors and markets, not just operational efficiency, is the strategic case for tokenized ETFs.
The regulatory landscape. Where tokenization is heading, and what the SEC's recent innovation exemption for tokenized securities means for issuers.

If you are an ETF issuer or service provider exploring tokenization, we would be glad to continue the conversation. Use Request Access at the top of this page and we will be in touch.